Thirty years ago, the best part of waking up was Folgers in your cup. Today, Starbucks sets the bar as a baseline for decent coffee, and there is a growing culture that contemplates coffee the same way connoisseurs do fine wine.
Coffee is also one of, if not the, most popular parenting tools. Most of us, as modern parents, rely on caffeine to get us through the torrid pace we keep with our work and families. Coffee is the most common caffeine vehicle of choice.
RC Beall, who joins us in studio, founded Montana Coffee Traders in 1982. What started as a means to live in an amazing part of our country led to an incredible journey across the world, not to mention a significant role in the development of an emerging industry. To think, it all started with one bad cup of coffee. Today, RC also operates Texas Coffee Traders in Austin.
Part one of a two part series, this episode focuses on the history of modern coffee in America. RC takes us on his voyage from learning to roast beans to establishing one of the first fair trade coffee farming operations in the world to an off the wall venture in Moscow. Along the way, we learn how America went from Folgers to fresh roasted, from the lips of a true pioneer.
Also joining us in studio for this discussion is coffee enthusiast Jason Morton from our Professional Fantasy Sports Dad episode. Jason introduced us to RC, so it was only fitting to invite him back. When you visit Texas Coffee Traders, make sure to ask for Jason’s Blend.
If you love coffee, this episode is a must listen. If you don’t love coffee, you probably will after hearing RC’s story.